Search Engine Optimization
The greater part of websites found on the internet do not fully use search engine optimization, this fact alone could boost your own ranking. To get a higher position in the search engine result page (SERP’s) can be accomplished by using both on-page and off-page optimization.
Not being able to physically see your webpage and read the content search engines rely on the algorithms they have programmed to determine page relevance and ranking. When searching your site they can be confused by flawed design and irrelevant code. Make it easy for them to understand what your webpage is about, the use of meta tags is imperative to achieve this.
Keywords play a major part in on-page optimization. Use them in the title tag, description tag and header tags. Remember not to keyword spam using keyword density to keep this in check. Many times you will get ranked for keywords in your content that you did not intend to. This is why relevant and original content must be used by you. It is all about description, creating it for your visitors and the search engines so they know what the page is concerned with.
Off-page optimization is primarily incoming links to your website and the relevance and ranking of these incoming links. What this means is, the incoming links should be arriving from websites in the same theme as your own website and the page rank of these links will obviously be taken into consideration. The easiest and best way of getting incoming links is from articles, with said link in the resource box provided by the article directories. The more articles you put out there the more incoming links from a high page rank website there will be directed to your website.